Search Engine Results Page

Search Engine Results Page (SERP) is the page you see after you type in keywords to search on various search engines. The page contains links to various sites that are considered most relevant to the keywords you are looking for.

It should be noted that search engines rank each page of a website, not on the website itself. It's basic, but pegertiannya profound, because it means that you can optimize each page for different keywords. This is beneficial because your site has a lot of 'entrance' and greater opportunities for getting visitor traffic.

Each search engine (we only focus on 3 major search engines, and more specifically on Google) rank and display search results in a different way.
Knowing how each search engine (Google, Yahoo, and Bing) displays the search results is important, because from each SERP search engine you can see important clues about the 'entrance' or entry point for your keyword search / seek.

Then, understand the components that are displayed on search results listings will help you optimize your website.
Most of the search will not see more than the first page of SERP. The reason? Because searchers find what they are looking out of 10 results displayed, or they repeat the search with a more precise keyword.

Think about your own search pattern - if you dig through the 20th page of search results to find the search in, or you click on some of the results first and then explore some of the sites back to the search query phrase used to fix?
This habit has become a recurring pattern (search, browse, edit, re - to find what they need).

Therefore, the first page of search results can be regarded as 'real estate' high value.

The more you know what is on that page (and how do I go in there), the better chance your site are in the 'land' is.

Each search engine displays some of the same information on their SERP:

1. Search tersponsor (sponsored ads - at the top or right column of search results)
2. Search-related (related searches - to help refine the search query)
3. Links to a number of internal pages or the content properties such as:

• Google News, Google Finance, Google Groups, Google Images, Google Maps, Google Video
• Yahoo Shopping, Yahoo News, Yahoo Finance, Yahoo Answers, Yahoo Maps, Yahoo Sports, Yahoo Video, Yahoo Directory
• Live QnA

    4. Organic search results (naturally, according to the search algorithm)

All of the above is a great way to get into the top 10 search page for your target keywords and offers an alternative entrance to the first page of SERP. Search images (Image Search), for example, can direct a lot of traffic to your site.

Search Results

Each search engine displays search results with much the same way - the page title + a few lines of description pages which are usually taken from the page itself or from the listing in DMOZ. (dmoz.org is the largest directory of Internet sites are edited manually)

Sometimes Google and Yahoo also display additional links of their internal pages. Yahoo for example displays listings from Yahoo Directory if relevant websites by searching in the directory.

Bing offers less information, but this could change with development.

The existence of additional links (site links) to a specific section on your website in SERP will help searchers narrow their search on your site, making them easier to find what they need (and if done properly, it generated more traffic).

Not all websites get a 'bonus' from the search engines. Popularity of the site (from the number of links 'pointing' site) effect, but to get site links is to create a clear navigation structure on the website or web page (web page - distinguish between means), navigation can be easily accessed both by the search engines and users (humans). In other words, the way you organize your site and where you place the link navigation plays an important role here.

Yahoo offers the option to 'get more results', Google also provides the option 'similar pages' (both featuring similar pages with a page that is displayed on the SERP, based on an analysis of backlinks and the topic of the site).

Not all websites get a 'bonus' from the search engines. Popularity of the site (from the number of links 'pointing' site) effect, but to get site links is to create a clear navigation structure on the website or web page (web page - distinguish between means), navigation can be easily accessed both by the search engines and users (humans). In other words, the way you organize your site and where you place the link navigation plays an important role here.

Yahoo offers the option to 'get more results', Google also provides the option 'similar pages' (both featuring similar pages with a page that is displayed on the SERP, based on an analysis of backlinks and the topic of the site).

Note: Looks like the search engines begin to offer the facilities 'bookmarks' in the search results - Google already offers this with the option 'Note this'.

So what is the importance of all this?

If your site popular, categorization is shown as site links will feel the effect.

But if the sites do not have site links, then the focus of attention is on the title page (title page) and description (description) are displayed on search results pages.

There are four main elements in the individual search results.
There four main elements in the individual search results.

1. Title page , taken from the Title tag page.
2. Description of sites / pages that are usually taken from the meta description tag if there is (and that's what happened in the case above). If not, search engines usually take a piece of text that contain the keyword search, or use the description from Dmoz listing.
3. URI of the page. Create a URI is as clear as possible so that the search can easily figure out where they will 'land'.
4. Site links are 'gifts' to clear navigation as I described above - the navigation is good as it is also boosted rank and should be applied from the beginning.

Note the page title, description, and URI, because these three elements that will be the first impression in the eyes of the search on your site in Search Engine Results Page (SERP). This first impression will be the subject of the search decision, whether they will click it or go to the next search result.


Search marketing is not just dwell on the technical aspects of the 'right', but also an understanding of how to write a visitor clicks the right to obtain a maximum, and finally a high ranking websites can be fully utilized.