Understanding Search Engines

Sunday, December 11, 2011

So how exactly how search engines work in the context of SEO (Search Engine Optimization)?

Search Engine Index

Although it is important to understand how search engines 'read' a website and store it in the index, for us SEO experts is more relevant to know how to keep our site can be listed in the search engine's index.

Here is only one way of 'true' to our website quickly indexed, and how it is:
Got a link / links from other websites that point to our site (do link building).

The way that "not true" is; using the registration form (inclusion / submission form) on the search engines, using software that "guarantee" your web site listed in search engines, paying spammers who offer services for your website listed in 100 + search engine.

Overall it was a waste of time and cost. Avoid these ways, and do not use the submission form on the search engines.


Because it makes your site indexed by search engines is easy IF you know how.

And what do I get a link from another site?

There are several ways to get links to your website easily and for free (even more ways if you want to exit costs) where your new site will be indexed in Google within 2-4 days since the first online and in a matter of hours or even minutes after receiving the link. 
Note: At the end of this SEO Tutorial you will find many articles about link building at the launch phase of new website. To understand the search engines and get the best inbound links to your site, know one thing;

 Crawling Frequency
Crawling is a term used to describe the behavior of the bot / spider search engine (bot short for robot) is a computer program that serves to 'read' site. Robots or 'spider' harness is a link to move from one site to another - that's why you need a link to your site.

Crawling frequency is the value that states how often a site 'read' by search engines. This frequency depends on several factors, but there are two main factors you should consider:
  1. Freshness / freshness (how often your site content updated)
  2. Site importance (how many links are linking to the site)
If you get links from sites that is updated frequently, is certain that the links to your site will be quickly found by the "spider" and of course the result of your site indexed quickly.

Performancing.com is a popular site for professional bloggers - updated every day and have tens of thousands of links that link to it from various websites and other blogs.

Just one of Performancing.com link to your site will make the search engine robots know where your site immediately.

Another example:
Article direcory like EzineArticles.com are usually updated several times a day (with lots of new articles uploaded every day) and have thousands of inbound links (inbound links). Sending an article to a directory like that (and done right) will make your site indexed quickly.

There are many free or paid software that facilitate the delivery articles to hundreds of article directories on the internet. By submitting articles, you not only get quality links from article directories, but also there is the possibility of other sites will pick up and load your article, the result is even more links 'pointing' your site.

Examples of pay:
Yahoo Directory (http://dir.yahoo.com/) is an online directory. Cost of pairs of links in the directory for $ 299/tahun, certainly not a cheap cost for most of us.

The advantage worth the price. Listed in Yahoo Directory (process takes a week - because you are on-site review was) not only ensures that your site indexed in all search engines, your site's ranking on the search page will also be boosted (especially in Yahoo, which also lists the directory contents on the search results page and give more priority on the websites listed in that directory).

The examples above show how you can use high-quality links to your site can be indexed quickly.

The sources of quality links as above is easy to get, if he knew how to do it right. Of course I will explain how, but for now let's see 'puzzle' other: the search results page (SERP - Search Engine Result Page) in the next article.

Stay tune and get yourself updated.
Understanding Search Engines


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