Diversification strategies in SEO

Sunday, December 11, 2011

Search Engine Optimization (SEO) is the process to direct visitor traffic from search engines to a website. This process is not possible to understand if you do not understand how search engines work. In particular, before studying SEO, we have to understand first:
  • How do search engines read (to index) website
  • How search engines rank / ranking
  • Why search engines change the search algorithm
  • How (and when) the search engines change their algorithms
Points 1 and 2 are relatively easy to understand (point 2 is the reason why the SEO industry evolve). There are a lot of wrong information, but as long as you have the right sources, your own practice and learn to filter out the unnecessary and not, you'll have an idea of ​​how search engines rank.

Points 3 and 4 give a lot of difficulties for SEO, mainly due to:
  • Changes in the ranking algorithm can make a site change, and there is the possibility of losing its rank your site is already high.
  • Do not know when the search engine algorithm update (at least until you see a clear change or someone in the forum began to discuss it) means you as a webmaster will never know when changes to the search engine will be a negative effect.
Uncertainty on the search engines, meaning that if traffic from search engines is the only source of traffic to your website, and your website is the only source of income, then your life will depend on Google.

This of course is scary, and this fear that led to 'panic' that often (or will) you see in the various SEO forums when discussing about the search engine updates.

"Do not put all your eggs in one basket", do not rely on income from one source. If the traffic visiting your site mainly from search engines, do diversify; increase traffic from forums and other sites, get up too a Readership. If your main income from AdSense, diversification in other forms such as affiliate marketing, making its own products, etc.

And if all your income comes from the online world, further diversify the income from the offline world.
The principles of smart money-making remains valid, and beyond the limits of offline / online. Once again:
Do not bet all capital (material and immateril) on one website, one type of traffic, and one source or one type of income. Do diversification.

The next important thing to note is:

If you understand what search engines want, then plan ahead and manage your SEO campaign will be easier so that each 'update' can benefit your site's ranking.

Think again - usually on every update of the busy webmaster to find out if they lose their site ranked # 1 or not. What if you could create a system that is favorable position your site, no matter what happens algorithm change in Google or Yahoo.

It will be the main theme throughout this SEO tutorial, and became one of the main targets that I have decided to be achieved in this blog. Diversification strategies in SEO


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