What is that Google Want? - Part 2

Saturday, November 12, 2011

Continuing the previous article on what the Google wants. We're talking about relevance, trust, and authority. The first part is explains what relevance, and how do we improve the quality of the relevance of our web page with what is sought. Section 2 of this talk about trust and authority.


Authority is an indicator of 'social' over how strong a site or a web page is considered as a 'source' a particular topic. Authority marks the expertise, and recognition of the expertise of the world and also from outside the industry.

If for example you have a website 'golf accessories' and there are many other golf sites that link to your site, it shows (in the eyes of Google) that your site is the source that authority about 'golf accessories'.

Then, if there are a number of sites outside of golf topics that link to your site, then the status of authority became stronger. Even so, the links coming from sites with a topic you have more value, because these sites are also considered to have authority on the same topic with your site.

The quality of incoming links or inbound links linking to your site based on the less to the most qualified are from:
  1. Sites with few backlinks and not related to your niche site.
  2. Sites with lots of inbound links (have authority) and not associated with segments of your site.
  3. Sites with few backlinks and is associated with segment of your site.
  4. Sites with many incoming links (authority) and have a topic related to your niche site.
Backlinks, inbound links, incoming links, have a meaning roughly the same as inbound links. Niche, and the segments are the same. Do not confuse ya.
The points above should be considered when you arrive at the process of link building. Hunting is a link that has authority over things that are art.

Each web page can also have the authority as well as the main website, so linking to web pages in isolation (the term; deep linking) is very important as part of the process of link building.


Finally, about trust, which is a measure that states how reliance on a website in providing accurate information. Google uses a number of factors to measure trust; authority and relevance are two of them, the next determining factor is the incoming links from sites 'trusted' other.

One other important factor in measuring trust is the time, and this latter factor that often makes the SEOer and webmasters to be insane, because the time factor is causing what is known as the 'sandbox'.

Term sandbox is interpreted as a filter in Google's ranking algorithm that prevents a site or web page to be ranked that high before 'graduating' some point threshold .

Regardless of whether this sandbox does exist, I tend to argue that Google is not no business to 'discriminate', but they have clear goals as reasons for the determination of quality, which is to present the results of the most 'qualified' to search. And this time based filters, that measures the age of the site, how often is updated, the age of the link with authority, etc. are the measures currently reasonable to assess that quality.

Trust or belief as in the real world; takes time and needs to be proven. But there are some strategies (still in the corridor that allowed Google) that you can run to accelerate this process of trust and authority. However, getting ranked in Google still takes time and long term, so keep you mentally prepare for the patient. Depending on the chosen niche and SEO strategies that used, the results can be felt in 6 to 18 months.
There are a number of aspects of the overlapping of the three factors described above. Anchor text for example, can be used to measure the relevance, as well as authority, while links from popular and highly ranked sites closely related to the authority and trust.
I think it is sufficient explanation of SEO tutorials today.
What is that Google Want? - Part 2


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