Keyword Research with Google

It keyword research tool provided by Google to assist users in estimating the Google AdWords keyword search volume and advertising competition for that keyword. You get a general perspective about which keywords are much sought after. Google Adwords Keyword Tool also provides an illustration competition advertiser (advertiser) on the related keywords. The number of advertisers can be regarded as the commercial value  keyword.

If you want to generate paid traffic (PPC - Pay Per Click) to your site, then Google AdWords Keyword Tool is very useful as a first step in selecting the keywords for the promotional campaign, because the data is based on a search through Google. And because Google's users are very much then you get the depth and accuracy of quality data to develop a list of keywords.



Google Suggest
This may be keyword research tool of the simplest and easiest to use. You can just open up the Google search page or can also use the search form on your internet browser (usually at the top right corner and the Google logo). Then enter your search keywords. This tool can also show a 'competition', ie the number of pages to fill Google's index for keywords search.
When you add the letters and words, advice / suggestion that appears to be increasingly narrowed, Use this to quickly see a variety of 'term' that popular in a niche / subtopic.

Google Suggest can be used to assess the 'search demand' quickly and ideally you use this tool at the beginning of the process of keyword research to quickly help you add t keywords 'high level' to the list prepared. Although not always the keywords with lot of results / result was much sought after, but generally it is, so naturally / organic rise of pages that contain those keywords.

inference
The second advantage of  keyword research tool It to develop a keyword list. Google Adwords Keyword Tool more specifically to evaluate the commercial value of keywords, while Google Suggest to evaluate the 'competition' organic you will face.
Google Suggest no longer display the 'results' or the number of pages found in the index for a keyword. Here is information about the disappearance of results in Google Suggest. Too bad. However, this tool is useful for adding popular keywords related to a keyword and keyword focused collection that you have mastered in your industry sector.  

keyword research tool

Keyword Research Tool

There is several keyword research tool either free or paid that available on the internet to help you develop a list  keywords at once to obtain data about the search for those key words.

You can use this tool as an additional (or even replace) the process keyword research that I described earlier. Ideally you combine the two techniques is keyword research; research as  tool of generating ideas to get a general picture, manual keyword research techniques for customizing list keywords that are more in tune with your target audience.

Each of these tools use  base keyword to generate a list of related phrases based on internal database respectively. All the tools that I am relating rank the key words based on the estimated search popularity (the number of searches using a keyword within a specific time period). Exact methods can be different on each tool.

How do you use? Just open the program / ​​site, enter base keyword , then enter one or several additional variables and the outcome emerges. A few keyword research software provides export options, where you can accommodate the results on a text file or Excel (. Csv). If you can not, just copy-paste. To develop a more extensive list, you just choose keywords be "top category" in the resulting list. This form of sub-topics that you can instantly recognizable just by looking at a glance.

For example, if your base keyword is "home theater system" sub-topics then you are "home theater audio", "home theater speakers," home theater design ", etc.. Digging deeper into sub-topics, and make a list of keywords that are targeted / focused around the sub-topic is very useful if you want to cover all possible searches conducted audience preferences topic or your site.

While by now used to, keyword research tools that I will discuss in subsequent articles are Google Adwords Keyword Tool, Google Suggest, WordTracker, Keyword Discovery, Digital Point Keyword Suggestion Tool, Keyword Elite, and Market Samurai. Part of this tool in the form of software / programs installed on the user's computer, partly in the form of a script or tool that is hosted by a particular site, and some of it was paid.

Keyword Research

Keyword research still plays an important role although the maps and SEO strategies have changed significantly (from on-page optimization to link building and social marketing right now). Since its inception, SEO Tutorials only discusses the analysis of the topic and how to perform the optimization on a particular subtopic.

The problem is, how to think casual searcher often does not correspond to the optimization that we do, they use a simple search that is sometimes difficult to understand or is not appropriate (eg; "search engine than mozilla") or even insert a stack of words (eg: "how to use and technology of search websites (search engines) "- the long tail anyone?).

Determination web site goals and audience identification is one aspect SEO is to make you the focus, as for keyword research aims to expand the scope of 'language' and 'term' used target audience when they use search engines.

Main process of keyword research is as follows:

1. Creating a keyword list - that may use your site audience.
2. Calculate the approximate number of searches daily - on the major search engines for those key words.
3. Evaluating the competition - namely the websites that you will face to get rank on every keyword.
4. From the data collected and then select the number of keywords with high search volume (many of that use the keyword search every day) but with low competition (not too many sites that promote themselves for these keywords).

Creating keyword list
There is no standard formula to create a keyword list - I try to summarize some of the strategies alone. Ideally all of these strategies are used for confirmation and enrichment. On a small project could have a few steps dilewat and used when the site began to grow.

Brainstorming

• Who are you? Your company name (abbreviations and full names)? For small businesses may need to also state the name of the owner or handler.
• Products / services are offered? Write the term commonly used in your industry and product names are offered.
• Where is your position? Optimization of geographic location (geo-targeting) is very important that the type of business / organization you are a brick and mortar.
• Special needs what to full site / business? Keyword ideas can be gained if you've set goals and target audience of your site.
• Position yourself as a seeker or the target audience, and imagine yourself as a person to be served. What would you type into the search box?
• Use the variations of all the keywords that have been made. For example: 'search engine marketing' and 'search engine optimization' can be considered the same and variants of each other (as well as the 'search marketing'). Use the singular and plural (depending on language).
• Consider common themes and events that affect your business (seasonal, for example; Ramadan, Halloween, or Christmas).

His name is also brainstorming, the point is to make the list as possible. It sounded troublesome and tedious, but you do not fear forgetting something - then put all that unthinkable.

The move follows? Use the help.

Developing list
There are many resources you can use to develop a master list. In some cases these sources know more, or - sometimes - just to give an additional minor. Even so, additional minor can give a different perspective and often valuable enough to be included.

• Your team - anyone. If you are working on an SEO consultant (or SEO work in a team), it is better to do brainstorming together. Or if you are a member of special teams in the organization / company is developing the site, do brainstorming with other employees.
• Media industry - Use online forums, news sites, reference sites and offline media to develop a list of commonly used terminology to describe your product or service.
• Customer - Consumers will experience sophisticated familiar with the term you use, but most people will not understand. If know, maybe they just have heard without knowing the meaning, and probably will never use it when doing a general search.
• Competitors - How to quickly and easily do keyword research is to find the top 5 competitors (pick keywords most extensive meaning in your industry, for example; "golf", do a search on Google, take five sites that shown at the top) and see what keywords just that they use.

Finally, despite its existing website and traffic monitoring program installed, note the search keywords used by visitors.  Keyword Research

Keyword Research with Market Samurai

Keyword research tool of my favorite is Market Samurai (MS), has been a while I use this one tool. Almost since it was first released. Market Samurai is a primary goal in its efforts to streamline the work process internet marketers.

With this tool when you are struggling with SEO and niche marketing then simply use one software only. No need to open many windows and other programs to process (1) keyword research, (2) analysis of competition, (3) found the content and (4) tracking / monitoring.

Indeed there are many other features that supported this extraordinary application. But process basic SEO is four steps, and everything was covered by  Market Samurai was well.

Before using the MS, to keyword research I used to use the Google Adwords Keyword Tool.
For competitive analysis comparing the various sites that appear in the top 10 SERP and record various metrics on the Excel sheet.
Then to find the idea of ​​content, googling and browsing here and there by opening multiple browser windows, not to mention to check the PageRank and backlinks / popularity as well as duplication of the content by the tools or open various other sites such as CheckPageRank, Copyscape, and Yahoo Site Explorer.

Last for monitoring and tracking to monitor the position on the SERP pages optimized search engines and record it on an Excel sheet on a weekly basis.

It takes effort and time, as well as the necessary discipline of regular work.

Software almost flawless, but Market Samurai is not without drawbacks, the main drawback is the use of Google's keyword database and no other source (of course, because the source data and the largest free keyword is still Keyword Tool from Google). Thus the lack of variety of data, but I guess this is not a problem at all. Then there is an SEO process that was less well-cover, ie the process of link building. Whereas optimization of this one is very important in modern SEO techniques.

Then the platform used is Adobe Air, the excess is Market Samurai can run on Mac or Linux machine than on a PC-based Windows, MS shortcomings often feels slow, especially when done intensive research by opening multiple tabs.

Excess flow is primarily a practical work on one application and free training on his blog complete with video tutorials and clear without being a member. Then a routine update. And foremost is his support team is responsive and satisfying.

Very worth the price, free or free forever (for modules Keyword Research and Rank Tracker). Oh yes, if you decide to buy a version berbayarnya, Noble Samurai require that you pay only once and use forever. Unlike other keyword research tools like Wordtracker is based on monthly payments. So if you are serious about SEO and niche marketing, try just before Market Samurai for Keyword Research.

Keyword Research with Market Samurai