How To Rank Well On 4 Major Search Engine?

One of the questions often asked by readers and clients is how to optimize a site to meet  needs of algorithm to four major search engines like Google, Yahoo, MSN and Ask Jeeves? Despite the many changes that occur in the order of organic search engines over the past six months, but the way the operation of search engines remains the same.

This question is a reflection of new ideas and  webmaster who wants SEO  placement on a search engine can affect top rank in search engines. Usually the engineers to optimize site so that made ​​it into top rank in Google but failed on Yahoo, MSN and Ask. Alternatively they often sacrificing high rankings in Google for pursuing the best ranking in all three search engines. Differences in how search engines work all over the often confusing webmasters and search marketers, especially when determining how best optimization to get top rank in the results of four search engines. Techniques that might work in one of the search engines may not be useful in other search engines. In some cases, a good technique for the old school engines like MSN and Ask, and perhaps the most fresh, Yahoo, is death for Google.

There is one way that the site design search engine friendly and optimization philosophy that can work well. Content is good, smart networking and always consistent. Sites that have good construction and that has been optimized to perfection get in top rank in all major search engines. This proves that these sites have information useful and relevant. Although both share information, but there are many differences in the four search engine. Each major search engine uses unique spider agents known as Googlebot, Slurp (Yahoo / Inktomi), Teoma / Ask.com and MSNbot who find information by following links from document to document across the web. Spider is designed to Revisit the site-based semi-regular although they are more likely to hit index or homepage) than any other page. Spider will dig deeper to find the change in internal documents based on changes in the index or homepage.


Any database search has a different character, and more importantly, each machine has its own algorithms for sorting and give the position a web document. The first step in SEO is to get information about that database. The site shall be constructed in such a way as to facilitate the process of reading and absorbing information and content available by the Spider. Success or failure of a multi-engine optimization campaign is determined by the methods and techniques used. Before starting to build a construction site, you should increase the knowledge about what off page SEO elements sought by search engines. Evaluate and examine key kontenadalah early to start.

On page SEO factors are usually found at one or four areas, Titles, Tags, Text and Structure. While off page SEO elements include links, locality, search-user behavior and performance of competing sites. Here's a thumbnail breakdown the important factors to be considered by each search engine.

Google: Incoming Links, On page SEO, Site Design Spiderability, User analytics, Outgoing links, Inclusion in other Google indexes, Document Histories

Yahoo: On page SEO, BackLinks and Link Patterns, Site Design, User analytics, Inclusion in other Yahoo indexes, Document Footprints

Bing: On page SEO, Site Design and Structure and Sipderability

Ask: On page SEO, Site Design, Site Structure and Spiderability.

Because Google controls more than 50% of traffic on search engines, so SEO experts, webmasters and search advertisers more focused on the search engines creations Larry Page and Sergey Brin this.

There are a few tips that can be used. The new website should always introduces himself to  search engines by focusing on content. Constantly adding new content over time is the best way to feed the search spiders than to give them a site that is full of information. Search engines, especially Yahoo and Google, greatly appreciate the fresh content (new) and they can come repeatedly to the site every new material is added. In the end, a good SEO training will be rewarded a respectable position in  four search engines. Website is good and quality documents will be able to be placed on the search engine at the same time. Have you practiced?

Google Panda Update, Changing Ways SEO Work

Topic of SEO is becoming a hot issue that people are currently busy talking. If you find topics SEO Google, you'll find at least 576 million and 16 million search results search results for topic "SEO marketing". SEO is a very profitable business.
Businesses based on optimization a website on Search Engine offers a great advantage and profitable for the perpetrators. However, what happens when search engines change their algorithms at least the matrix or to the search results that they want to display? Recently Google did by issuing a "Panda Update". It can filter out the blog, traffic generation, online marketing blog that has content that is often disturbing farm seekers in cyberspace. Content farm is also often regarded as the endless content, therefore Google blocking some sites that contain content AGC and the UGC.

These changes will improve the quality produced by  Google search, mainly to avoid spam content and the content was endless. But it certainly becomes a major obstacle for SEO, remember this is a company base on search engines. So what should be done by SEO business is this? Here's an interview with Ramon Ray, Smallbiztechnology.com.

What you do when the changes?

At that time I immediately called and asked Andrew Cross and Daniel Laloggia, Search Marketing Mgr. of Walker Sands Communications, a public relations firm, marketing and web design agencies from Chicago on this issue.

Is this a change that Google made ​​an impact on other industries besides SEO?

It looks like no other company affected by this change. Actually this is just how does Google make changes to the system during this search that they do.

So what should be done by the SEO business? Do contact Google and file a complaint or to change their SEO system? Or both?

Protested to the idea that Google is not a solution-based, may now be better SEO change and can to the existing system on Google so that their business is still running.

Could we predict whether a change like this will happen next?

Google has always made ​​several changes in a year. These system changes can be very basic and a bit with different impacts.

True, Google often make changes such as updating the current Panda. John Mc Phee of Formic Media Inc., a social media marketing company said that the most important for companies SEO is backlinks. Backlink is a "vote of confidence" online for a site in cyberspace. With the vote of confidence earlier, search engines will not block these sites.

According to him, there are two types of sites that is off-site and on-linking. On Linking is what connects the site with your weblink. Such sites will be deleted or blocked by this Panda update. Therefore, in order to avoid the site of block Panda, John suggested that doing the following:

Listing your site, and listing some low-quality sites and make sure there is no link to your site our site is low quality.
Create backlinks for your site, very helpful for Google does not get blocked by Panda
Continue by creating attractive content on your site.
Social media. Optimazation of social media like Facebook, Twitter and others. Because now people prefer to connect through social media like that. And you can use it to include links in social media.

To get some other guide about Google Panda is, how to improve SEO, how to be SEO-Friendly Panda and how Google likes your site? Please visit Wordtracker.com.

Diversification strategies in SEO

Search Engine Optimization (SEO) is the process to direct visitor traffic from search engines to a website. This process is not possible to understand if you do not understand how search engines work. In particular, before studying SEO, we have to understand first:

• How do search engines read (to index) website
• How search engines rank / ranking
• Why search engines change the search algorithm
• How (and when) the search engines change their algorithms

Points 1 and 2 are relatively easy to understand (point 2 is the reason why the SEO industry evolve). There are a lot of wrong information, but as long as you have the right sources, your own practice and learn to filter out the unnecessary and not, you'll have an idea of ​​how search engines rank.

Points 3 and 4 give a lot of difficulties for SEO, mainly due to:

• Changes in the ranking algorithm can make a site change, and there is the possibility of losing its rank your site is already high.
• Do not know when the search engine algorithm update (at least until you see a clear change or someone in the forum began to discuss it) means you as a webmaster will never know when changes to the search engine will be a negative effect.

Uncertainty on the search engines, meaning that if traffic from search engines is the only source of traffic to your website, and your website is the only source of income, then your life will depend on Google.

This of course is scary, and this fear that led to 'panic' that often (or will) you see in the various SEO forums when discussing about the search engine updates.

"Do not put all your eggs in one basket", do not rely on income from one source. If the traffic visiting your site mainly from search engines, do diversify; increase traffic from forums and other sites, get up too a Readership. If your main income from AdSense, diversification in other forms such as affiliate marketing, making its own products, etc.

And if all your income comes from the online world, further diversify the income from the offline world.
The principles of smart money-making remains valid, and beyond the limits of offline / online. Once again:
Do not bet all capital (material and immateril) on one website, one type of traffic, and one source or one type of income. Do diversification.

The next important thing to note is:

If you understand what search engines want, then plan ahead and manage your SEO campaign will be easier so that each 'update' can benefit your site's ranking.

Think again - usually on every update of the busy webmaster to find out if they lose their site ranked # 1 or not. What if you could create a system that is favorable position your site, no matter what happens algorithm change in Google or Yahoo.

It will be the main theme throughout this SEO tutorial, and became one of the main targets that I have decided to be achieved in this blog. Diversification strategies in SEO

Example Customization SEO Strategy

Every website has different goals, these goals will determine what kind of keywords to target, how the composition of his audience, how fierce the competition, how strong capital and time you can afford to spend.

As I've promised here, in this article I will show examples for customization SEO strategies on two different types of projects:

Website A :   is an information site (not the product site) that focus on a particular niche. This property determines the keyword / keywords that would "shot". The key words are (as well as its target niche) have low levels of competition, so it takes a little work, time, and costs that need to be removed in order to have Site A is the # 1 position for its target keywords. Later, it was determined that Site A will greatly rely on traffic from search engines.

With this information, there are two alternative solutions - first, you can reduce costs by doing SEO 'free' and does not need to pay fees for links and directory submissions. Or, you can save time by paying a few directories with high authority to place a link so the results were soon felt in the search engines.

Another example:

Site B is the corporate website of a company that is growing rapidly in a fairly competitive industry is offline, but competition in the online world was not too fierce. Some key words that are commonly used in this industry has a low to medium level of competition (later we will discuss also what exactly does 'competition' is and how you can determine those sites most robust competition).

Then note that search engines are just one aspect of an online marketing strategy company. The main purpose of this site is to emphasize the benefits of their services and products, and targeting a number of key words (which have a high level of competition).

Based on this information, you know that to get the # 1 company must invest time and money. Paying directory submission into mandatory, as well as buying links. Some of these keywords link building efforts also need to be integrated and coordinated, and it usually takes quite a while before results are seen on the first page (not / has not been the position of # 1) SERP.

In this case, your SEO strategy will also depend on how flexible the freedom that have to spend money and make changes to the site - you may be asked first example of the former before the budget proposal is approved and the necessary liquid funds. In addition, make changes to corporate sites are usually not very easy because of bureaucratic obstacles and other non-technical.

Of course, any type of project, you must decide your own customize SEO strategy should be made, I can show you how and tools help him, but it is you who must make decisions.

Example Customization SEO Strategy

Customize your SEO Strategy

Understanding How Search Engines Work

Logical only if you want to occupy the # 1 position for selected keywords, consequently you must understand how search engines work. That is, you not only have to know what factors search engines use to rank on a website, you also need to know how search engines read web pages and compiled the index (this topic I will discuss later).

In the last few years search engines have undergone many changes, and still continue to update the algorithm periodically. So the next time learn how search engines work, should understand the following things:

• Understand what goals to be achieved by the search engines
• How can you know the changes in search engine algorithms
• How to update your knowledge on various developments in the world of search engines    

The key importance of your SEO strategy is to have the current knowledge about developments in the SEO world, especially about the various changes to the search engines. 

Customize Your SEO Strategy 

The most important thing about SEO is that there is no single standard formula applicable to all. Every website project needs a different and appropriate adjustments. 
Of course, a formula that you may already know will deliver results, but results will not be as effective plan tailored to the needs of a particular project. Although the general principle remains the same and can be applied to any website project there are differences in the components of the analysis, conclusions and next steps as a result of these conclusions.

Decide what you should focus, perform competitive analysis, and evaluation of how difficult or easy your website to rank for certain keywords.

Every website has different goals, these goals will determine what type of keywords you want The goal, how the composition of his audience, how fierce the competition, how strong capital and time you can afford to spend.

In the next article I will give examples of how you adjust the SEO process on two different types of projects. Please subscribe let me not miss.